SEO + AI chatbot · United States
From no organic presence to 10.9K clicks and an assistant handling 218 conversations a day.
- Organic clicks
- 10.9KOrganic clicks
- Impressions
- 485KImpressions
- Conversations / day
- 218Conversations / day
The situation
A US gifting brand with a catalogue worth searching for and effectively no organic visibility. Every sale had to be bought through paid channels, which capped growth at whatever the ad budget allowed that month.
What we did
We rebuilt the site’s technical foundation, restructured the catalogue around the terms buyers actually search, and published commercial-intent content against them. Then we trained an AI assistant on the full product range so the traffic we were winning had somewhere to get an instant answer at any hour.
What happened
10.9K organic clicks and 485K impressions over twelve months, with the assistant now fielding 218 conversations a day and passing qualified enquiries straight to the team.
“The AI chatbot alone paid for the entire engagement in month one.”


