What we’d tell you on the call.

No listicles, no "10 tips". These are the questions that come up most often when business owners are deciding where to spend, answered the way we answer them in person — including when the answer costs us the job.

Paid ads21 August 20268 min read

Your Facebook ads get clicks but no leads. Here’s why.

When an account gets clicks and no enquiries, the ads are usually fine. Here are the six things we check, in order, and the one that turns out to be the culprit most of the time.

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Strategy2 August 2026
SEO or paid ads: which should a small business do first?
The honest answer depends on three things, and none of them is which channel is 'better'. Here is the framework we use on calls, including the cases where the right answer is neither.
8 min read
Web design14 July 2026
How much does a small business website cost in 2026?
Quotes for the same eight-page site range from $500 to $25,000, and most of the difference is not quality. Here is what each price tier actually buys, what the ongoing costs really are, and how to tell an expensive site from an overpriced one.
9 min read

We publish two articles a month, each one targeting a question people actually search. That’s the same content engine we run for SEO clients.

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What we’d tell you on the call.

Your Facebook ads get clicks but no leads. Here’s why.

SEO or paid ads: which should a small business do first?

How much does a small business website cost in 2026?

Tell us what you’re trying to grow.